SOURCE Capture Higher Ed

LOUISVILLE, Ky., July 9, 2025 /PRNewswire/ -- Capture Higher Ed, a leading enrollment marketing firm, today announced the launch of two software products: Capture Enrollment Scout™ and Capture Counselor Copilot™. The new offerings extend Capture's track record of delivering cutting-edge data and AI technology that drives enrollment results for colleges and universities. 

While many vendors are just beginning to talk about machine learning and AI, Capture has been pioneering these technologies in higher education for the past 14 years. Now, Capture Enrollment Scout and Capture Counselor Copilot add generative AI to Capture's battle tested predictive modeling and machine learning.  

"The new products are examples of how our enrollment marketing platform uses collaborative AI to enhance a counselor's ability to build fruitful relationships with prospective students while boosting the productivity of the entire enrollment team," said Capture CEO James Butler. "Our collaborative AI combines the power of AI with authentic human connection." 

Capture Enrollment Scout 

Capture Enrollment Scout is an AI-powered website engagement tool that uses chat to guide prospective students through the enrollment process while building deeper student profiles. The tool answers admissions questions 24/7 while proactively gathering insights through respectful, unobtrusive data collection. It then synthesizes interactions with prospective students and their supporters into Capture's comprehensive profiles to improve decision-making and relationship-building. 

Capture Enrollment Scout also automatically adapts to each visitor's language and style. Institutions can configure it with their logo, color scheme and mascot to ensure a consistent online brand across desktop, mobile and tablet screens. 

Capture Counselor Copilot 

Capture Counselor Copilot is an AI-powered assistant that helps counselors work smarter, not harder by automating routine tasks like preparing outreach lists and researching prospects. This allows them to spend more of their day actually building relationships with prospective students.  

Capture Counselor Copilot provides each counselor with a prioritized list of the most engaged, high-intent prospects, and then automatically authors personalized messaging drafts based on each student's unique engagement history and interests. The result is more timely interactions, stronger relationships and increased conversion rates throughout the funnel. 

"Forging relationships with prospective students is critical to building and shaping classes at Lenoir-Rhyne, and that is where our admission counselors excel," explains Morgan Logan, Director of Undergraduate Admissions. "By automating background work like profile research and outreach list creation, Capture Counselor Copilot frees more of the team's time for engaging students and their families." 

Both new products reflect Capture's deep understanding of the enrollment landscape and ongoing mission to equip partners with the tools they need to reach their goals. From creating meaningful connections online to improving counselor efficiency, Capture Enrollment Scout and Capture Counselor Copilot extend the power and precision of Capture's platform, giving institutions even greater reach and impact.? 

About Capture Higher Ed
Capture Higher Ed™ provides a complete enrollment marketing platform that helps higher education enrollment and marketing teams make personalized, data-driven connections with prospective students across all stages of the enrollment process and all communications channels. Capture's enrollment marketing platform combines marketing automation, AI and expert services that help universities identify, convert and enroll the students who will thrive at their institutions. Founded in 2011, Capture has served hundreds of institutions across the country while being recognized by Inc. 5000 as a fastest-growing U.S. company. 

Media Contact
Mia Charette
Vice President of Marketing
Capture Higher Ed
Email: [email protected]
Phone: (502) 585-9033
https://www.capturehighered.com/

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