Navu Marketing Launches Revolutionary Approach to End Marketing Agency "Hostage Situations"
Two marketing veterans have launched Navu Marketing, a transparency-?rst agency designed to eliminate companies being held hostage by big agencies that deliver minimal results while maximizing contract commitments.
Navu Marketing operates on a radical principle: clients should see exactly what they’re paying for and retain the freedom to leave if expectations aren’t met.
“We’ve seen too many businesses paying premium prices for cookie-cutter strategies and vague reporting,” said Riley Kurtz, co-founder. “If we’re truly delivering value, why would we need to lock clients into lengthy contracts with termination penalties?”
The agency’s “anti-hostage” methodology includes direct founder access, custom strategies built speci?cally for each business, and transparent reporting showing how marketing dollars translate to business growth.
Industry data supports their observations. Recent surveys show 73% of businesses report frustration with agency transparency, while 64% feel trapped in contracts that don’t deliver promised results.
“Big agencies have created a system where switching costs are so high that mediocre performance becomes acceptable,” explained Matt Roberts, co-founder. “We’re proving that when agencies focus on actual results instead of contract retention, both parties win.”
The company allows clients to adjust services monthly based on performance metrics, with no long-term commitments required.
The founders bring 26+ years of combined experience, with Roberts serving as Senior Director of Strategy at one of the largest marketing agencies and Kurtz founding multiple successful businesses and serving as Senior Director of Brand Strategy at a leading beauty supplement company. They’ve worked with several Fortune 500 companies, giving them insider knowledge of big agency inef?ciencies.
Navu Marketing intentionally limits its client roster to 3-5 companies to ensure personalized attention and direct founder involvement—contrasting sharply with large agencies where clients rarely interact with decision-makers.
AboutNavu Marketing
Navu Marketing is a Boise-based digital marketing agency founded on transparency and results-driven client relationships. For more information, visit www.navumarketing.com.
Media Contact: Riley Kurtz or Matt Roberts Co-founders, Navu Marketing [email protected] or [email protected]
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