London, UK - Equity Release Warehouse today issued a statement of support following the Equity Release Council’s launch of Safe Steps, a new vulnerability guidance hub designed to help the later life lending sector better identify, understand, and support customers experiencing vulnerable circumstances.

Unveiled at the Later Life Lending Summit in Sheffield, Safe Steps provides advisers, lenders, and firms with practical tools, real-world case studies, and structured guidance to ensure vulnerable customers receive clear, compassionate, and consistent support.

Tom Philips, spokesperson for Equity Release Warehouse, including equity release london, praised the initiative, highlighting its importance in driving higher standards of care across the industry:

"Safe Steps is an invaluable resource that reinforces what responsible equity release advice should always be built on empathy, clarity, and genuine human understanding. Every customer’s situation is different, and vulnerability can appear in many forms. By equipping advisers with practical tools and structured guidance, this hub helps ensure no one is left unsupported during life’s more challenging moments."

Philips emphasised that the resource aligns closely with Equity Release Warehouse’s commitment to transparent, person-centred advice.

"We welcome Safe Steps as a major step forward for the later life lending sector. It encourages firms to look beyond products and processes and focus on the people behind them. When advisers have the confidence to recognise and respond appropriately to vulnerability, the result is better outcomes and a more trustworthy, compassionate industry."

The hub, developed by the Equity Release Council in collaboration with partner organisations including the Association of Mortgage Intermediaries (AMI), aims to embed practical, repeatable best practices across the mortgage and later life lending markets. Through shared insights, adviser prompts, and actionable examples, Safe Steps promotes consistent support and improved customer understanding.

Philips added:

"The equity release market continues to evolve, and initiatives like Safe Steps help ensure that progress is matched with responsibility. We fully support the Council’s efforts to create a safer, more informed environment for those exploring equity release in later life."

Equity Release Warehouse encourages advisers and industry professionals to make full use of the resource as part of their continued commitment to safeguarding and supporting customers with diverse needs.

Media Contact
Company Name: Equity Release Warehouse
Contact Person: Tom Philips
Email: Send Email
Phone: 0207 362 4126
Address:33 St James's Square
City: London SW1Y 4JS
Country: United Kingdom
Website: https://www.equityreleasewarehouse.com/location/london/

 

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