"We Blend Rational and Emotional," Says Linktour VP in Rome Launch

The official global debut of Linktour Automotive in Rome was as much about philosophy as it was about products. Leon Zheng, Vice President of Sales and Marketing, articulated a brand vision that seeks to resonate on a human level, emphasizing the emotional experience of urban mobility.

"We are blending the rational with the emotional to produce a brighter and mentally lighter way of moving through the city," Zheng stated during the launch event. This sentiment captures the essence of the "Light IT Up" theme, suggesting that Linktour's goals extend beyond technical specifications to encompass the well-being of the driver.

Zheng further connected the brand's mission to the Italian context, stating, "We want drivers to feel good in a car that looks smart, performs well, and respects the environment... We hope to contribute to that impressive legacy with a vehicle that fits perfectly into daily Italian lifestyles." This focus on contributing to cultural legacy and enhancing daily life positions Linktour as a brand with a deeper purpose, aiming to inject joy and ease into the often-frustrating experience of city driving.

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