Linktour Automotive is methodically executing its global expansion strategy, following its appearance at the prominent IAA Mobility show with a full product launch in Rome. This sequential approach—from industry preview to consumer-facing market entry—demonstrates a calculated plan to build international brand recognition.

Choosing Rome for its global debut is symbolically powerful. It allows the brand to align itself with Italian design excellence and culture, lending credibility to its own design claims. "Italy has a long, rich history of design and culture. We hope to contribute to that impressive legacy," said Leon Zheng, Vice President of Sales and Marketing.

This European-first strategy is common among aspiring global EV brands, given the region's high consumer awareness of environmental issues and robust charging infrastructure. A successful launch in Italy can serve as a springboard for expansion into other European markets with similar urban landscapes and mobility needs. Linktour's journey from an IAA showcase to a Rome launch signals its serious intent to become a player in the global urban EV landscape.

Media Contact

Company Name:
Linktour Automotive

Contact Person:
Li Qingyi

Email:

City:
Hefei

Country:
China

Website:

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