Merlin Classics, an online apparel company, has introduced AI-enabled town logo collections and plans to direct profits toward the communities it serves.

GREENS FARMS, CT, UNITED STATES, November 21, 2025 /EINPresswire.com/ -- Merlin Classics, an online apparel company focused on city and state designs, today announced the rollout of AI-assisted town collections and a planned giving approach that aims to support hunger-relief efforts in the communities it highlights.

The company uses artificial intelligence to help create small, curated collections for individual towns and regions. Each collection is anchored by a one-page history and short travel note that outline how a town developed, what shaped it, and why it continues to matter to residents and visitors. The apparel that follows—retro hoodies, tees and hats—carries the town’s name and imagery in a classic, book-cover style intended to feel familiar rather than trend-driven.

To build a large number of these localized collections at once, Merlin Classics relies on AI to assist with drafting histories, surfacing archival details and sketching visual concepts. Human editors refine the material and make final design decisions to maintain a consistent, slightly nostalgic aesthetic from town to town.

In parallel with the expansion of its AI-supported collections, Merlin Classics has outlined a plan to use profits from its operations to support hunger-relief efforts in the communities it features. As sales in each town’s collection build over time, organizations working on hunger in those communities will be invited to apply for consideration in periodic donation cycles.

“We exist for people who care about two things at once: the places that shaped them and the idea of quietly doing something kind,” said the founder of Merlin Classics. “This model lets us document local stories, use new technology to scale that work, and, as the business allows, direct profits back toward hunger-relief efforts in the same communities.”

The announcement comes as the company enters the holiday season with a growing number of town collections available. Merlin Classics plans to continue adding new locations and to publish additional information on its website about how organizations can be considered for future distributions as sales data accumulates.

Public Relations
Merlin Classics
+1 203-293-8067
[email protected]
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