KUWAIT, November 21, 2025 /EINPresswire.com/ -- Atyab Al Marshoud, the iconic Kuwaiti perfume house, unveils its latest chapter in redefining Arabic luxury perfume. Blending Arabic tradition with French craftsmanship, the brand continues to create fragrances that capture identity, emotion, and timeless artistry.

Founded in 1925 by Sulaiman Al Marshoud, the family-run house has evolved from a small souq shop in Kuwait into a global name with more than 86 boutiques worldwide. Each fragrance reflects the brand’s belief that perfume is not about trend or fashion, but emotion - the quiet power of scent to connect memory, identity, and heritage.

Every Atyab Al Marshoud creation is crafted in Paris, where Arabic soul meets French precision. Using the finest oud, amber, and musk, each formula is refined through a meticulous process that can take up to two years to perfect. The result is a collection defined by patience, mastery, and meaning.

The brand’s boutiques, including its celebrated Marbella store, offer a world of understated elegance. Beyond its signature oil-based scents, Atyab Al Marshoud pioneered water-based perfumes for body, hair, and fabric, reflecting modern lifestyles while preserving the essence of Arabic identity. Its innovative layering and hybrid blends encourage individuality, inviting customers to craft scents that are uniquely theirs.

With a growing digital presence and global e-commerce platform, Atyab Al Marshoud continues to expand its reach to new generations of fragrance lovers. The brand also remains deeply committed to philanthropy, reflecting its belief that success must serve the community through meaningful charitable initiatives. Born in Kuwait, refined in France, and cherished globally, Atyab Al Marshoud stands as a lasting symbol of authenticity, artistry, and cultural pride.

Claudia Gahan
Acumen Media
+44 20 3553 3664
email us here

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