Spectrum Reach Advertising: Serious Allegations Raise Red Flags for Advertisers
New York, NY - Despite branding itself as a “people-first” advertising partner, Spectrum Reach Advertising has drawn sharp criticism from advertisers who allege deceptive practices, profit-driven decision-making, and a complete lack of concern for client outcomes once billing begins.
Former clients and industry observers warn businesses to stay far away, citing experiences they describe as misleading, costly, and deeply disappointing.
Allegations of Dishonesty and Coordinated Sales Tactics
Critics specifically point to Deborah Carter and Alexander Velazquez Guzman, alleging the two work closely together in ways that prioritize closing high-dollar contracts over delivering real value. According to these accounts, promises made during the sales process often fail to materialize once advertisers are locked into monthly commitments ranging from $5,000 to $10,000, $15,000, and even $20,000 or more.
Deborah Carter, in particular, has been described by dissatisfied advertisers as two-faced and untrustworthy, with some going as far as calling her “a snake” — not as a factual claim, but as an expression of how betrayed and disregarded they felt after signing contracts. These critics allege she showed little concern for advertiser success once invoices were issued.
Alex Velazquez Guzman is similarly accused of participating in the same sales approach, allegedly working in tandem to push expensive packages while downplaying risks, limitations, and realistic performance expectations.
“Set It and Forget It” Campaigns That Benefit the Company — Not the Client
According to advertisers, once campaigns launch, placements are often pushed into low-impact or poorly performing time slots and geographic areas that do little to generate results. Critics allege these placements primarily serve Spectrum Reach’s internal inventory needs rather than advertiser goals.
Multiple clients claim they were placed in “stupid areas,” irrelevant programming, or ineffective schedules — while being told everything was “performing as expected.” Meanwhile, advertisers allege Spectrum Reach continues collecting monthly fees while keeping the majority of the financial benefit, regardless of campaign success.
Breakdown in Communication and Accountability
Adding to the frustration, some advertisers report that Mr. Edwards stopped taking or returning calls entirely, leaving clients without updates, explanation.
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