Floors To Your Home Champions Transparent Flooring Sales and In-Stock Accountability
Floors To Your Home in Indiana is encouraging consumers to ask better questions before buying flooring online.
INDIANAPOLIS, IN / ACCESS Newswire / March 15, 2026 / Dan Kahn, President and Co-Owner of Floors To Your Home, is raising awareness about transparency in the online flooring industry. Drawing from more than a century of family leadership, Kahn is encouraging consumers to better understand how flooring is sourced, stored, and delivered before making a major purchase.
"I understand that making an expensive decision to purchase flooring can sometimes be confusing," Kahn says. "It gets even more difficult when the website you are shopping is not one you are familiar with."
The U.S. flooring market generates more than $25 billion annually, according to industry data, with a growing percentage of sales taking place online. As e-commerce expands, fulfillment models have become more complex. Many online retailers rely on drop-shipping, meaning they do not physically own or warehouse the products listed on their websites.
Instead, once a customer places an order, the retailer forwards it to a third-party supplier. This can lead to extended lead times, backorders, and communication delays.
Kahn believes consumers should be aware of how these systems work.
"We own and warehouse 99% of all the products you see displayed on our website," he says. "We are able to ship the next day on almost 99% of all of our orders."
Supply chain studies consistently show that inventory control and fulfillment transparency are key drivers of customer satisfaction in large home improvement purchases. Shipping delays remain one of the most common consumer complaints in renovation-related ecommerce categories.
"Most of our competitors don't own a single box of flooring," Kahn says. "Once you place an order with them, they in turn place the order with a third-party supplier."
Beyond delivery timelines, Kahn is also advocating for clearer product representation online. Flooring often covers large areas of a home, making color accuracy and product detail critical.
"Nothing compares to holding a nice, 8 to 9 inch piece of the actual flooring, cut by us from the very stock you're considering, in your home," he explains.
Industry research shows that product returns in home improvement ecommerce are frequently due to mismatches between online images and the real-world appearance. Encouraging customers to order samples and ask detailed questions can reduce that risk.
"We double and triple check before any flooring is shipped out for complete, 100% accuracy," Kahn says. "We will personally call you to let you know that your flooring has shipped."
The company's approach is rooted in a long history. Floors To Your Home was founded in 1921 by Kahn's grandfather, Irvin Kahn. After his passing in 1948, the business was led by the second generation until 1986. Dan Kahn and his brother Marshall then took over. Today, the fourth generation is involved in leadership.
"My company was founded on the highest ethical principles," Kahn says. "We've kept those strong traditions of honesty and excellence in customer service in place for future generations."
As online flooring sales continue to grow, Kahn encourages consumers to take proactive steps before making a purchase.
What Consumers Can Do
Ask whether the retailer physically owns and warehouses the product.
Confirm realistic shipping timelines.
Order samples before committing to a large order.
Review independent ratings and verified customer feedback.
Speak directly with a company representative when possible.
"I want to personally assure you and put your mind at ease," Kahn says. "You can feel confident and safe when you understand who you're doing business with."
Kahn believes informed buyers not only protect themselves but also help raise standards across the industry.
About Floors To Your Home
Founded in 1921, Floors To Your Home is a four-generation, family-owned flooring retailer headquartered in Indianapolis, Indiana. The company specializes in purchasing first-quality discontinued, closeout, and overstock flooring directly from major manufacturers and national retailers. By warehousing the majority of its inventory in-house, Floors To Your Home ships nationwide and maintains direct control over product storage, packaging, and fulfillment. The business continues to operate on the ethical standards and customer service principles established by its founder more than 100 years ago.
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SOURCE: Floors To Your Home
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